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The Makers of SPLENDA® No Calorie Sweetener Launch Integrated

May 23, 2005

FORT WASHINGTON, Pa., May 23 /PRNewswire/ -- McNeil Nutritionals, LLC, a Johnson & Johnson company and the makers of SPLENDA® No Calorie Sweetener, recently launched a comprehensive educational effort designed to help US Hispanic families take small positive steps towards healthier eating by reducing sugars and calories.

The increasing prevalence of obesity among Hispanic populations, as in all other ethnic groups in the U.S., is a mounting health concern. In fact, Mexican-American children are more likely to be overweight (22 percent) than black children (20 percent) and non-Hispanic white children (14 percent). With cooking and baking at the core of Hispanic lifestyles, increased use of low calorie sweeteners presents a unique opportunity to reduce sugar and calories in one's overall diet. Given the fact that during the past 10 years, the rate of obesity, which increases a person's risk of developing metabolic syndrome (a collection of health risks including obesity and high blood pressure which increase the chance of developing heart disease and diabetes) has doubled among Hispanic youth, it is imperative to create awareness campaigns to help Hispanic consumers understand how to make each calorie count.

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http://biz.yahoo.com/prnews/050523/nym141.html

Posted on May 25, 2005 in News | Link To This Entry | Comments (0)

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