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Splenda®: Is It Safe Or Not?
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- 06/19/07 - Some Soft Drinks May Seriously Harm Your Health
- 05/15/07 - Equal, Splenda Settle Lawsuit Over Ad Claims
- 04/ 6/07 - Makers of Artificial Sweeteners Go To Court
- 03/26/07 - Citizens For Health Says Splenda Causing Health Problems
- 01/30/07 - Sweetener Soured
- 09/24/06 - Bristol, Connecticut, schools join state program to limit artificial sweeteners, sugar, fats for 8800 students
- 08/ 7/06 - Excess Soda Could Raise Esophageal Cancer Risk
- 07/27/06 - Oprah promotes Splenda® in her weight loss program
- 07/12/06 - Residents File Suit Against Splenda®
- 07/ 9/06 - How To Report Adverse Symptoms
Coca-Cola Announces Plans To Launch Coca-Cola Zero
COCA-COLA ANNOUNCES PLANS TO LAUNCH COCA-COLA ZERO
http://www.foodnavigator.com/news/news-ng.asp?n=59006-splenda-sales-boost
Coca-Cola North America has now introduced Coca-Cola Zero, a new zero-calorie cola, to be on the grocery shelves in the United States in June.
"Coca-Cola Zero is exactly what young adults told us they wanted - real Coca-Cola taste, zero calories and a new brand they can call their own," said Dan Dillon, vice president, Diet Portfolio, Coca-Cola North America. "Young people today do not want to compromise on flavor or calories and we think Coca-Cola Zero's taste and personality will appeal to them."
Coca-Cola Zero will be supported by an extensive marketing campaign including television, radio, print, and out-of-home advertising, on-line activation, and sampling programs. "Coca-Cola Zero's personality will be different than any of our other brands, and our marketing will reflect that with some fresh ideas we haven't tried before," said Christine Holland, director of marketing, Coca-Cola Zero. Further details on marketing plans will be made available closer to the introduction.
For the curious who can't wait until June for their first taste of Coca-Cola Zero, a special Coca-Cola Zero sample pack will be listed on eBay, the World's Online Marketplace, in early April. All proceeds from the listing will be donated to charity. The sample pack will come with six unique bottles of Coca-Cola Zero and limited edition Coca-Cola Zero-branded premiums. The charity auction marks the first time The Coca-Cola Company has offered any new product on eBay prior to launching it nationally. For further information on the charity auction visit the Coca-Cola Zero website at www.cocacolazero.com.
Coca-Cola Zero will be sweetened with a blend of aspartame and acesulfame potassium (Ace-k), and will be available in a broad range of package sizes. The launch of Coca-Cola Zero will have no impact on Coca-Cola North America's ongoing support for Diet Coke, America's #1 diet soft drink, as the target audiences are different.
The launch of Coca-Cola Zero continues a year of innovation for Coca-Cola North America, including a range of new product offerings across all beverage categories. Full Throttle energy drink, Coca-Cola with Lime, and Dasani Lemon and Dasani Raspberry flavored waters have already been launched, with Diet Coke sweetened with Splenda as well as Coca-Cola Zero slated for later this year, as well as new packaging for POWERade.
The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, recognized as the world's best-known brand, the Company markets four of the world's top five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world's largest distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1 billion servings each day.
For more information about The Coca-Cola Company, please visit our website at www.coca-cola.com. Coca-Cola North America today announced that it will introduce Coca-Cola Zero, a new zero-calorie cola, in the United States in June.
"Coca-Cola Zero is exactly what young adults told us they wanted - real Coca-Cola taste, zero calories and a new brand they can call their own," said Dan Dillon, vice president, Diet Portfolio, Coca-Cola North America. "Young people today do not want to compromise on flavor or calories and we think Coca-Cola Zero's taste and personality will appeal to them."
Coca-Cola Zero will be supported by an extensive marketing campaign including television, radio, print, and out-of-home advertising, on-line activation, and sampling programs. "Coca-Cola Zero's personality will be different than any of our other brands, and our marketing will reflect that with some fresh ideas we haven't tried before," said Christine Holland, director of marketing, Coca-Cola Zero. Further details on marketing plans will be made available closer to the introduction.
For the curious who can't wait until June for their first taste of Coca-Cola Zero, a special Coca-Cola Zero sample pack will be listed on eBay, the World's Online Marketplace, in early April. All proceeds from the listing will be donated to charity. The sample pack will come with six unique bottles of Coca-Cola Zero and limited edition Coca-Cola Zero-branded premiums. The charity auction marks the first time The Coca-Cola Company has offered any new product on eBay prior to launching it nationally. For further information on the charity auction visit the Coca-Cola Zero website at www.cocacolazero.com.
Coca-Cola Zero will be sweetened with a blend of aspartame and acesulfame potassium (ace-k), and will be available in a broad range of package sizes. The launch of Coca-Cola Zero will have no impact on Coca-Cola North America's ongoing support for Diet Coke, America's #1 diet soft drink, as the target audiences are different.
The launch of Coca-Cola Zero continues a year of innovation for Coca-Cola North America, including a range of new product offerings across all beverage categories. Full Throttle energy drink, Coca-Cola with Lime, and Dasani Lemon and Dasani Raspberry flavored waters have already been launched, with Diet Coke sweetened with Splenda as well as Coca-Cola Zero slated for later this year, as well as new packaging for POWERade.
The Coca-Cola Company is the world's largest beverage company. Along with Coca-Cola, recognized as the world's best-known brand, the Company markets four of the world's top five soft drink brands, including Diet Coke, Fanta and Sprite, and a wide range of other beverages, including diet and light soft drinks, waters, juices and juice drinks, teas, coffees and sports drinks. Through the world's largest distribution system, consumers in more than 200 countries enjoy the Company's beverages at a rate exceeding 1 billion servings each day.
For more information about The Coca-Cola Company, please visit our website at http://www.coca-cola.com.
Posted on April 6, 2005 in News | Link To This Entry | Comments (4)
Comments
Posted by: Dr. Janet Starr Hull on April 26, 2005 9:52 PM
Check out this comment: "Coca-Cola Zero is exactly what young adults told us they wanted - real Coca-Cola taste, zero calories and a new brand they can call their own." Doesn't that horrify you? Since when do our children tell adults what to do? Aren't we supposed to know better than our children what they should and shouldn't eat? But, these companies are going straight to our kids, and of course, a child wants what they can't have - colas, sweets, fatty foods. And we wonder why this next generation is ridden with attention deficit, eating disorders, aggression, obesity, and apathy...it's the chemical foods they are being raised on at home and in the schools, at the malls, and at the theaters. It’s horrifying when you really think about it. What’s in their future?
This may be the first generation to die before their parents’.
Posted by: George Harry on June 8, 2005 3:55 PM
"Young Adults" are not children - they're adults, who have ideals and preferences. Their interest in eating foods that taste good and are good for them is completely natural - we should be encouraging it. Aspartame is not dangerous unless taken in large doses, and drinking a few coke zeros a day certainly does not represent a large dose. Thank god the younger citizens of our country would rather drink somethink with no calories than something with hundreds of them - like coke with regular sugar.
Posted by: Lamar Cole on October 11, 2005 3:31 PM
Love is two people sipping Coca Cola from the same straw on a warm sunny day.
Posted by: carolyn on December 4, 2005 12:33 PM
the best drink i ever had....
Visit Dr. Janet Starr Hull's Alternative Health Web Forum and discuss Splenda toxicity information.
- 06/19/07 - Some Soft Drinks May Seriously Harm Your Health
- 05/15/07 - Equal, Splenda Settle Lawsuit Over Ad Claims
- 04/ 6/07 - Makers of Artificial Sweeteners Go To Court
- 03/26/07 - Citizens For Health Says Splenda Causing Health Problems
- 01/30/07 - Sweetener Soured
- 09/24/06 - Bristol, Connecticut, schools join state program to limit artificial sweeteners, sugar, fats for 8800 students
- 08/ 7/06 - Excess Soda Could Raise Esophageal Cancer Risk
- 07/27/06 - Oprah promotes Splenda® in her weight loss program
- 07/12/06 - Residents File Suit Against Splenda®
- 07/ 9/06 - How To Report Adverse Symptoms
